Inside the White Cub began as an ersatz version of an exhibition catalogue initially scheduled to be published by White Cube in 2012 , as part of their Inside the White Cube series. Though the project was eventually abandoned, the materials had already been assembled, and Blalock, with Peradam, sought to re-imagine what was initially intended to be a sales tool.
Inside the White Cub is also the first publication to present Blalock’s project through exhibitions, and is free when you purchase a 2020 Wall Calendar, which also features works by the artist.
